Why frozen fish can be better than fresh

Can frozen fish be just as good as fresh? You might be surprised by the REEL truth.

If you live far from the sea, frozen might just be your freshest catch.

Here are six reasons why going frozen can be a FIN-tastic choice:

1️⃣It can be fresher than fresh
We freeze right after filleting so the freshness is locked in. Sometimes fresh fish sits in the seafood counter for 10 – 14 days.

2️⃣Less waste, more taste
Stores in Canada toss out between 10–35% of their fresh fish due to spoilage. Buying frozen avoids that!

3️⃣Sustaina-sea-bly smart
Frozen fish reduces waste, helps with better supply planning, and supports a more efficient transport network = a good choice for the planet!

4️⃣Less FIN-ancial pinch
Often the added efficiency means frozen fish is less expensive.

5️⃣More COD-venient
No meal prep stress here.. when you come home after a long day, you can thaw your fillet in 10 minutes in a sink of room temperature water!

6️⃣Your fresh fish may have been frozen anyways
It’s an open secret in the seafood business that fish is previously frozen and not labeled as such.
For instance, the whole fish is frozen, and then thawed to make fresh fillets. Or the fillets are “super-chilled” at 0C to hold longer (so.. basically frozen)

But what about bad frozen fish?
Yep, there’s some sketchy stuff out there:
❌ Frozen after it started to spoil
❌ Sitting in deep freeze for years

We recommend looking for:
✅ “Frozen right after harvest”
✅ A clear pack date
✅ More local the better, as it avoids a complex global supply chain that’s guilty of playing sinister seafood games!

If you’re curious to try TROUTally awesome frozen Canadian fish, we deliver right to your door in Ontario, Canada — or you can find Springhills at many indie stores, delivery services and grocery stores!

Now that’s a Canadian catch worth keeping in the freezer. 💙